Privacy Policy

AP® by the Sea values our relationship with you and the other users of our web site. We recognize that you may be concerned about our collection, use, and disclosure of your personally identifiable information that we may collect when you use the web site and the AP® by the Sea services. Accordingly, we have implemented this Privacy Policy to inform you of the information that we collect from you, how we collect this information, and what we do with it after we collect it. If you have any questions or comments regarding this Privacy Policy, please contact us

When will AP® by the Sea disclose my information to third parties?

AP® by the Sea will not sell or lease your personal information to third parties. Generally speaking, we do not ever intentionally disclose your information to third parties without your consent. In some instances, however, we reserve the right to do so because it is necessary to the operation and continued growth of our business or to protect the rights of others. These instances are discussed below:

Disclosure to Successors.

We may disclose your personal information to any successor-in-interest of ours, such as a company that acquires us.

Disclosure to Third-Party Service Providers.

We may contract with various third parties who help us provide and maintain the web site or the AP® by the Sea services. For example, we use a third-party to process payments made to us, and may subcontract out various services. We will use commercially reasonable efforts to prevent such third parties from disclosing your personal information, except for the purpose of providing the services in question. However, we cannot guarantee that such third parties will not disclose your personal information.

Disclosure of Non-Personal Information.

We will disclose non-personal information, usually in aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not “opt out” of the sharing of this information. However, it cannot be easily used to identify you personally.

Does AP® by the Sea ever make changes to its privacy policy?

We may make changes to the Privacy Policy from time to time. We will notify you of any changes by sending you an email and/or posting a notice on the home page of our web site.

What types of information does AP® by the Sea collect from me?

Personal Information.

We collect personal information from you. As explained above, personal information is information that can be used to identify you individually, such as your name, mailing address, phone number, email address, credit card number, and financial information.

Non-Personal Information.

We also collect “non-personal” information from you. This information cannot be easily used to personally identify you, such as your browser type, the URL of the previous web site you visited, your ISP, operating system, and your IP Address.

How and when does AP® by the Sea collect this information?

We collect personal information from you when you provide it to us. For example, if you purchase a product sold through our website, we may collect your name, mailing address, telephone number, credit card number, and email address.

Communications With Us.

If you communicate with us regarding the web site or the AP® by the Sea services, we will collect any information that you provide to us in any such communication.

Analytic and Reporting Technologies.

Like the operators of most web sites, we use analytic and reporting technologies to record Non-personal information such as Internet domain and host names, Internet protocol (IP) addresses, browser software and operating system types, clickstream patterns, and the dates and times that the web site and the AP® by the Sea services are accessed.

How does AP® by the Sea use my information?

Personal Information.

We use personal information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving the AP® by the Sea services and the web site, fulfilling requests for information, manufacturing and shipping the products that you order, and providing customer support.

Non-Personal Information.

We use non-personal information to track your use of the web site and the AP® by the Sea services and for other internal purposes, particularly providing, maintaining, evaluating, and improving the AP® by the Sea services and the web site.

What about cookies?

A cookie is a message that is sent to your computer from a web server and stored on your computer’s hard drive. Most web sites use cookies. We use cookies to track your use of the web site and the AP® by the Sea services, provide you with a more personalized user experience, and to allow you to log in and begin use of the AP® by the Sea services automatically when you visit the web site. We may also use cookies to ensure that you have been notified of and agreed to the then-current version of the Terms of Service, Privacy Policy, and any other agreements and policies relating to your use of the web site or the AP® by the Sea services.

Does AP® by the Sea protect my personal information?

Whenever we obtain your personal information, we use commercially reasonable efforts to protect it from unauthorized access or disclosure. However, we are not insurers of the security of your personal information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.

ow can I review and make changes to my personal information?

You can obtain a copy of and request that we correct errors in your personal information by emailing us at For your protection, you will be required to provide proof of your identity to obtain a copy of your personal information. If you wish, we will delete all of your personal information (except for your transaction history) from our records upon your request. However, if you choose to delete your personal information, you may not be able to access some areas of the web site or use some of the AP® by the Sea services.

Does this privacy policy apply when I access third party web sites?

You may be able to access third-party web sites directly from the web site. This Privacy Policy does not apply when you access such web sites. We cannot control how third parties may use personal information you disclose to them, so you should carefully review the privacy policy of any third-party web site you visit before using it or disclosing your personal information to its provider.